A better brief.
A smoother first project.

Agree on the deliverables first

Specify video count, length, aspect ratio and platform. Ask whether scripting, captions, editing, hooks and raw footage are included. Send examples of the tone you want rather than asking for something viral.

Confirm revisions and what counts as a reshoot. For physical products, agree on shipping, receipt, filming dates and returns before paying.

Ask where and how long you can use the video

Specify organic social, your website or paid campaigns. Ask for written confirmation of platforms, territory and duration, plus renewal charges. Account-based advertising permissions, exclusivity, music licensing and edits are separate questions.

This is a buyer checklist, not legal advice. Do not assume purchasing a video includes every possible use.

Your first message

Brand and product:
Target audience:
Campaign goal and platform:
Video count / length / aspect ratio:
Tone and references:
Key points and claims to avoid:
Product shipping:
Organic or paid-ad use / duration / territory:
Captions, hooks and raw footage:
Deadline and revisions:
Budget:
Please confirm the full scope and final quote.

Choose product demonstrations to explain how something works. Use a testimonial format only when the creator can honestly describe their own real experience.